Rocket Shopping Feeds

What is Rocket Shopping Feeds?

Rocket Shopping Feeds is a product feed extension for Adobe Commerce that generates optimized feeds for Google Shopping, Bing Shopping, ShareASale, and other shopping channels. It's the original Google Shopping Feed extension for the platform—previously listed under that name on the Adobe Commerce Marketplace, where the Google Ads team has recommended it directly to their customers.

The extension handles everything from feed generation and optimization to automatic upload to Google Merchant Center via SFTP/FTP.

Which shopping channels and feed formats are supported?

The extension includes purpose-built templates for:

• Google Shopping (Merchant Center)
• Google Merchant Promotions
• Bing Shopping
• ShareASale

It also supports custom feed formats with configurable column mapping, delimiters, and output rules—so you can generate feeds for any channel that accepts a structured product data file. You can create multiple feeds with different configurations from a single installation.

How does it optimize my product data for shopping channels?

The extension includes:

• Automatic Google category taxonomy mapping with an autocomplete widget
• Cascading value mapping — if a product is missing data for your primary mapping, it falls back to an alternative
• Attribute transformation and concatenation
• Image validation
• Price formatting with multi-currency support
• Price buckets for campaign targeting

It also adds structured data (microdata) to your product pages automatically, which helps Google index product information directly from your site between feed uploads.

Is the extension open source?

Yes—100% open source with no encryption or code obfuscation. You can use the same codebase across development, staging, and production environments, and your developers are free to modify it however they need.

It's licensed under OSL-3.0 and available on the Adobe Commerce Marketplace for Adobe Commerce (cloud), Adobe Commerce (on-prem), and Magento Open Source.

Can I control which products appear in my feeds?

Filter products by category, attribute value, stock status, price range, product type, or any custom criteria.

You can also configure how complex products are handled—the extension supports parent/child relationships for configurable products, lets you specify whether certain data should come from the parent or the associated product, and can generate individual feed items from product options.

You can create multiple feeds with different product selections for different campaigns or channels.

How often do feeds update?

Feed generation runs on a configurable cron schedule—multiple times per day, hourly, daily, or on-demand from the admin panel. There are also console commands for manual generation and debugging.

Once a feed is generated, it can be automatically uploaded to Google Merchant Center or other services via SFTP/FTP. Change detection minimizes processing overhead so large catalogs don't slow down your store.

Does it support Multi-Source Inventory (MSI)?

Yes. The extension integrates with Adobe Commerce's Multi-Source Inventory, adjusting availability and inventory count output based on source allocation and quantity by source.

It also considers stock reservations when computing quantities, so your feed reflects actual sellable inventory rather than raw stock numbers.

Does it support Local Inventory feeds?

Yes. As of version 2.3.0, the extension supports Local Inventory feed generation for merchants who sell through both online and physical retail locations.

What about multi-store or international setups?

Generate separate feeds per store view with the appropriate pricing, language, and currency for each. Multi-currency support is built in, and feed configuration can be moved between environments (local, development, staging, production) without reconfiguration.

This is essential for international merchants or businesses running distinct brands on different store views.

How do I troubleshoot feed issues?

The extension includes validation and debug tools that let you test feed output per product, view full generation logs, and identify missing required attributes or data quality issues before submitting feeds.

Log output is configurable by level and uses logrotate to manage file size. Console tools provide additional control for diagnosing generation problems.