01
Start with the real work
We learn how the decision, workflow, or handoff actually happens. Where people improvise. Where information gets lost. Where good judgment matters.
Guidance Systems / AI Services from Rocket Web
AI should have a job before it has a budget.
Guidance Systems helps businesses find where AI can improve a decision, remove operational drag, or make something genuinely useful possible. Then we build it into the way the work actually happens.
GS-02 / Wider field
Same standard. Wider field.
Rocket Web built its reputation inside complicated commerce systems. Guidance Systems takes that same way of working into the rest of the business.
It is part of Rocket Web, founded and led by Matt MacDougall, but the work is not limited to ecommerce. We look at operations, internal knowledge, research, customer support, sales, service delivery, product data, and the recurring work nobody has managed to fix.
The starting point is not a tool. It is a business problem worth solving.
GS-03 / The work
What makes the work different
02
Build the smallest useful thing
The engagement should produce something people can test in real work. Not a transformation deck. Not a list of tools to investigate later.
03
Know what to leave alone
Some work should be automated. Some should be supported. Some needs a person making the call. An honest no is part of the job.
GS-04 / Opportunities
Where AI can earn its place
AI does not need to sit in front of your customers to be valuable. Some of the best opportunities are buried inside the business.
Knowledge that can answer
Turn scattered documents, policies, project history, and experienced people’s knowledge into something the team can actually use.
Repetitive operations
Reduce the copying, checking, rewriting, sorting, and cleanup that quietly consumes hours every week.
Better decision support
Pull together the right context, reveal patterns, test assumptions, and give people better options before they make the call.
Research and creative work
Use AI to explore ideas, compare evidence, draft faster, and extend the range of what a small team can produce.
Commerce and product systems
Improve catalog data, merchandising, support, search, feeds, and the operational work surrounding the store.
GS-05 / Process
From messy problem to working system
01
Map
Understand the work, the constraints, and where better guidance could change the outcome.
02
Prototype
Build the smallest version that can prove or disprove the idea.
03
Put it into real work
Connect the system to the people, information, and tools it needs.
04
Calibrate
Measure what happens, correct what does not work, and improve it under real conditions.
The entry point
The Mission Map
One week. One business. A ranked map of where AI could help, where it would be a distraction, and the first thing worth building.
No 40-page deck.
$2,900
Fixed. The fee credits toward the build if we continue.
GS-06 / Start
Bring us the work that feels harder than it should.
Rocket Web clients can start with the team they already know. Everyone else can go directly to Guidance Systems.