Guidance Systems / endorsed AI partner
We built your store to a standard.
Now let's find where AI earns its place.
AI is the obvious next question for an ecommerce business, and most of the answers on offer are noise. Our founder runs an applied-AI practice that does it the way we build: find what actually pays off in your store, then ship it.
The short version
You already trust us with the platform your revenue runs on. When clients ask us about AI, we send them one place: Guidance Systems, the applied-AI practice founded by Matt MacDougall, Rocket Web's founder and Chief AI Officer.
They learn how your store actually runs, find the few places AI moves a number, and build the first one. Working software on your real catalog and your real orders, not a slide deck about someday.
Why we point clients there
Ground truth, not hype
They tell you what is true for your store: where AI helps, where it is a distraction, and what to build first. The no list is as honest as the yes list.
They ship
The engagement ends with something running in your environment, not a recommendation to act on later. Proof built in, not promised.
Built on the stack we run
Adobe Commerce, MageOS, Shopware, NetSuite. The AI sits on top of the store we already keep fast and stable for you.
Where AI tends to pay off in a store
A short map of the real ones. Guidance Systems finds which of these fits your business, ranked, not brainstormed, and starts with the one worth shipping.
Product data at catalog scale
Descriptions, attributes, and categorization written and cleaned across thousands of SKUs, in your voice.
Support that answers itself
Order, returns, and sizing questions handled from your real policies, so the queue shrinks instead of the team.
Search and merchandising
On-site search and recommendations that read intent, built from your catalog and real customer behavior.
The Tuesday busywork
The recurring merchant chores, feed cleanup, translations, PDP rewrites, that quietly eat a person every week.
How it works for you
Tell your Rocket Web team you want to explore AI
We make the introduction and vouch for the work. Same people, same standard you already know.
Start with a Mission Map
A fixed-price, one-week read of your store: the few highest-value AI plays, the ones to skip, and the single move to build first. You leave knowing exactly where you stand.
Build the first play
A short sprint turns the top recommendation into working software, running on your store. The map fee credits toward the build.
The entry point
The Mission Map
One week, one store, done. An honest read of where AI fits and the one thing worth shipping. No 40-page deck.
Ready to find where AI fits?
Start with the Rocket Web team you already work with, or go straight to Guidance Systems.