Pricing & Value
Why does this cost $150K+ when I can get a "Magento site" quoted at $30K from three other agencies?
If you're truly looking for a $30K Magento site, we're probably not the right partner.
The companies we work with have complex B2C or B2B commerce requirements: multiple sites, multiple currencies, complex shipping logic, large catalogs, variable pricing, and integrations with ERPs, PIMs, and other operational tools.
Our specialty isn't launching an e-commerce website. It's designing full business architecture—mapping every system together, integrating them properly, and creating a streamlined, automated environment that reduces manual work and makes the business run smoothly long-term.
Even companies doing $50M–$150M in annual revenue typically don't have the internal engineering team to design and manage this level of complexity on their own.
Could you hire a lower-cost firm to build part of it? Yes. Many businesses do.
The challenge is that cheaper builds usually solve 70–75% of the real business requirements. That final 25%—the integrations, automation, data flow, and operational alignment—is where projects break down, require rework, or become significantly more expensive later.
Our approach is linear and complete from the beginning. We design for 100% of business requirements upfront, which leads to:
- Faster time to completion
- Fewer rebuilds later
- Lower total cost over time
- One accountable partner managing everything end-to-end
So the real question isn't "What does it cost to build the first 75%?" It's "What will it cost to finish the remaining 25%—and who do you trust to get it right the first time?"
What does the ongoing cost look like after launch? Are we locked into expensive retainers, or can we scale support up and down?
You're not locked in. We structure ongoing support to match your actual needs.
After launch, most clients work with us in one of two models:
Managed Services Retainer: A monthly block of hours for ongoing development, maintenance, optimization, and support. This works well for companies with continuous improvement roadmaps, regular feature requests, or limited internal technical resources. Hours can typically be adjusted quarterly based on your needs.
On-Demand Support: Project-based or ad-hoc work without a fixed monthly commitment. You engage us when you need us. This works well for companies with internal teams who handle day-to-day but need expert help for specific initiatives, upgrades, or complex issues.
The honest reality: complex commerce platforms do require ongoing care—security patches, platform updates, performance monitoring, and continuous optimization. Pretending you can "set it and forget it" leads to technical debt that becomes expensive to fix later.
But that doesn't mean you need an oversized retainer from day one. We'll recommend a support structure based on your platform complexity, internal capabilities, and growth plans—and adjust as your needs evolve.
What's the realistic ROI timeline? Our CFO needs a business case, not a vague "it'll pay for itself."
We won't hand you inflated ROI projections. We'll help you build a realistic, defensible business case.
The first thing to understand is that ROI in modern e-commerce isn't a single fixed number. Every business starts from a different place:
- Some companies are scaling on disconnected spreadsheets and manual processes. Efficiency gains are immediate and dramatic.
- Others already have enterprise systems but are limited by cost, flexibility, or scalability. ROI shows up through new growth opportunities and lower operating friction.
Most executives assume ROI comes from the customer-facing storefront. In reality, the biggest financial impact almost always happens behind the scenes:
- Significant reductions in manual order processing
- Faster fulfillment and fewer internal bottlenecks
- Improved self-service for customers and sales teams
- Lower platform or licensing costs
- Better scalability for future growth
The key financial question we ask: If your internal teams could complete the same work in 30% less time, what would that be worth to your business?
ROI typically emerges in stages:
- 0–6 months: Operational efficiencies, reduced manual work, improved process visibility
- 6–18 months: Self-service adoption, revenue lift, lower support costs
- 18+ months: Scalable growth, platform flexibility, sustained margin improvement
We'll work with you during the sales process to build a conservative financial model that shows reasonable payback. Not fantasy numbers—but enough clarity for your CFO to see this isn't a 10-year horizon.
If the project goes over scope (and they always do), how do you handle budget overruns? Do we eat the cost?
How an agency handles scope and budget is where trust is built or broken. We approach it with complete transparency.
During discovery, we build a detailed estimate showing ranges of hours and costs for every major phase: discovery, front-end development, creative design, UAT, project management, and go-live. You see the assumptions behind the pricing.
We also show the hour ranges—so if another proposal quotes 50-100 hours of front-end work versus our 350-450, you immediately know something isn't aligned with the real effort required.
In complex commerce and ERP integrations, the work always takes the work. A low number doesn't reduce the effort—it only shifts the risk.
Here's how our model protects you:
- If work finishes under estimated hours, you save money. True win-win.
- If effort exceeds the estimate due to real complexity, you already understand why—because assumptions, ranges, and risks were transparent from day one. No surprises.
The #1 budget killer we see: After discovery is complete and everything is signed off, businesses continue requesting changes and additions. Those late-stage changes create cascading timeline risk and budget pressure.
Our solution is Phase Two. Any new requests that arise after sign-off go into a separate workstream scheduled for post-launch. We protect your go-live date and budget while still capturing everything you need—just in controlled, sequential releases. That's how disciplined delivery and real-world flexibility work together.