Is Rocket Web the Right Fit?

We're doing $5–20M in revenue and our current platform is held together with duct tape. Are we big enough for this, or is this only for $100M+ companies?

You're not too small. But the right platform depends on where you're headed, not just where you are today.

Companies in the $5–20M range often feel caught in the middle. They've clearly outgrown Shopify or WooCommerce, but "enterprise" language feels intimidating—like Adobe Commerce is only for massive organizations.

Here's how we think about it:

From Adobe's perspective, Adobe Commerce licensing is typically recommended for companies in the $50–75M+ revenue range. They'll work with smaller businesses, but that doesn't always mean it's the most strategic investment.

That's where Rocket Web's approach differs.

Because Adobe Commerce was built on open-source Magento, today's Mage-OS open-source ecosystem allows companies in your revenue range to leverage truly enterprise-class commerce technology—without the heavy enterprise license cost. Mage-OS is a community-driven fork of Magento Open Source maintained by an independent association of developers and agencies. It uses the same core codebase, supports the same extensions and themes (including Hyvä), and runs on the same hosting infrastructure—but without requiring Adobe Commerce licensing.

Instead of paying primarily for software licensing, you invest in:

• Strong architecture
• Clean implementation
• Experienced technical guidance
• Long-term scalability

So the real question isn't "Are you big enough today?" It's "Where do you expect to be in three to five years?" Once we understand your trajectory, we can confidently recommend the right platform—whether that's Mage-OS now with a path to Adobe Commerce later, or Adobe Commerce from day one.

We're a manufacturer with a dealer network AND a direct-to-customer channel. Can you handle hybrid B2B/B2C without building two separate stores?

Yes—and in most cases, you don't need two separate stores.

We work with hybrid B2B/B2C manufacturers regularly. The concerns are usually the same: channel conflict, managing different pricing structures, and whether the technology requires two completely separate platforms.

Here's how we approach it:

Start with the customer experience. Even B2B buyers expect B2C-quality experiences today—clean design, fast search, easy checkout, accurate pricing. So the real question isn't B2B vs. B2C. It's how to deliver a modern buying experience while supporting operational complexity behind the scenes.

One hybrid site often wins. When the difference between B2B and B2C comes down to customer groups, pricing tiers, and catalog visibility—rather than fundamentally different business models—a single hybrid architecture typically delivers lower maintenance, one shared backend, and faster scalability.

The architecture is straightforward:

• B2B customers: organized into company/dealer groups, login-based contract pricing, custom catalog visibility, account-level permissions
• B2C customers: individual accounts, standard retail pricing, direct checkout

Both run on the same platform. Each customer type sees exactly what's relevant to them.

On channel conflict: If your brand has been strictly B2B for years, launching DTC requires careful positioning. Often, the smartest approach is treating DTC as a brand and demand-generation platform—educating consumers and driving them to dealers—rather than a direct sales channel that competes with your partners. We finalize the right architecture during discovery once we understand your specific channel dynamics.

Our catalog has 40,000+ SKUs with complex pricing tiers, customer-specific contracts, and configurable products. Can Adobe Commerce actually handle that without becoming painfully slow?

Yes. 40,000 SKUs is routine for Adobe Commerce—we've implemented catalogs significantly larger than that.

Performance problems in complex catalogs almost never come from the platform itself. They come from:

Poor implementation: Unoptimized queries, bloated themes, too many third-party extensions conflicting with each other. A "cheap" build that ignores performance architecture will crawl regardless of catalog size.

Inadequate hosting: Adobe Commerce requires proper infrastructure—appropriate caching, CDN configuration, and server resources. Cutting corners on hosting to save money guarantees performance issues.

Indexing and caching strategy: Complex pricing (customer-specific contracts, tier pricing, configurable products) requires thoughtful indexing. Done wrong, every page load recalculates pricing. Done right, it's cached and instant.

Here's what Rocket Web does differently:

We build for performance from the start. That means:

• Modern Hyvä theme architecture (dramatically faster than legacy Luma themes)
• Proper Elasticsearch/OpenSearch configuration for large catalogs
• Strategic use of flat tables and indexing for complex pricing
• Load testing before launch—not after

The "works in staging, dies in production" problem happens when agencies skip performance architecture during the build and hope for the best. We don't ship until the platform performs under realistic load.