Launch your storefront into orbit with Hyvä

Better performance, accessibility, maintainability and up to 50% faster development with Hyvä Theme.

Hyvä is free

Hyvä went open source under OSL-3.0 and AFL-3.0 in November 2025. The performance-first frontend behind more than 6,000 storefronts is free to use, modify, and redistribute commercially. That removes the last licensing argument against a Hyvä rebuild: you pay us for the work, and you own what we build on.

What shipped in 2026

Product galleries and configurable-product swatches now render in PHP and arrive in the initial HTML, which shrinks the document and effectively eliminates layout shift on product pages.

About license keys

Hyvä issues free keys through a customer account, which is how you reach the third-party compatibility modules. As a Silver Partner we supply one from our agency group, so you never think about it.

The one real caveat

It has nothing to do with cost. Some extensions written for the old Luma theme need Hyvä-compatible versions or custom frontend work, and we scope that in rather than discovering it mid-build.

Why upgrade to a Hyvä Theme?

Top-notch Performance

It uses modern technologies and best practices to deliver faster page load times, reducing bounce rates and increasing conversion rates.

Accessibility Compliance

Hyvä follows Web Content Accessibility Guidelines (WCAG) 2.1 standards out-of-the-box, ensuring that your store is inclusive and accessible to all users.

Improved User Experience

It provides a clean and engaging user experience, making it easier for customers to find products, navigate the website, and complete purchases.

Flexibility and Customization

With Hyvä we can create a unique and personalized online store experience that aligns with your brand identity and specific business requirements.

Streamlined Development Process

The component-based architecture and organized structure facilitate efficient development, reducing time-to-market and overall project costs.

SEO Boost

Improved performance, clean code, and structured data can help to improve search rankings and drive more organic traffic to your store.

Case Study: ColoradoCyclist.com Redesign

The ColoradoCyclist website is a Magento-based e-commerce platform specializing in cycling gear and products. The existing traditional Magento theme used older technologies like jQuery, KnockoutJS, and LESS for styling. The goal of the redesign was to adopt a more modern theme using newer technologies, specifically Tailwind CSS and Alpine.js. The main objectives were to improve performance, enhance accessibility, and provide a more efficient development workflow. Hyvä Theme allowed us achieve all of the above goals in a record breaking timeline thanks to the enhanced development workflow.

Results

Performance Gain: The theme conversion resulted in a remarkable performance boost. The Lighthouse performance score increased from 80 to 98, ensuring quicker page load times and enhancing the overall user experience.
Accessibility Compliance: The accessibility score improved from 68 to a perfect 100, ensuring inclusivity and meeting the WCAG 2.1 guidelines for a wider range of users.
Enhanced Development Workflow: The adoption of Tailwind CSS and Alpine.js streamlined the development process, offering a more efficient and enjoyable development experience.
Modernized Look and Feel: The redesigned components, responsive design, and modern styling provided a fresh and visually appealing user interface.