Magento Web Tips & Trends Blog

Marketing Tips for the Holidays

Marketing Tips Holidays

The holidays this year are going to be different. The current state of shopping has Covid-19 guidelines that limit social interaction, mandatory masks, and limited in store shopping. Because of this, online shopping and cyber sales are going to be the main source of product purchases and it’s goin...

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Ecommerce Shopping Tis the Season

As discussed in Marketing Tips for the Holidays, the holidays are going to be different this year. E-commerce growth has been substantial and mega sales are going to be the big trend in 2020 as COVID-19 continues to affect families and finances. With that said, we can use every marketing strateg...

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Meet the Rocket Web Team

RW team

Rocket Web has decided to draw attention to the people behind the scenes, as a business only performs as well as its team. We know we hire the best of the best and want to share some of what makes our employees who they are. That being said, Rocket Web will be doing an employee feature monthly, an...

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Google Core Web Vitals Update on Laptop

The Google Core Web Vitals Update is Coming: Is Your Website Ready?

Is your website SEO optimized for 2021? According to screamingfrom.uk, out of 20,000 urls “Only 12% of Mobile and 13% of Desktop results passed the Core Web Vitals (CWV) assessment” and “URLs in Position 1 were 10% more likely t...

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M1 End of Life - Magento 1 vs Magento 2

June 2020 was the End of Life for M1 websites. They will no longer receive official security patches, support, and quality fixes for the system. No matter the security issue found, there will be no new patches or support. This leaves an extreme vulnerability that makes the site an easy target fo...

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Deep Diving Suit

Merging and minifying CSS is a standard practice in the performance optimization world which can help significantly speed up a site as well as increase page score. They help reduce payload size and minimize the number of server requests which is always going to have positive impact on the over...

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Magento Website Speed Icon

Great speed performance is vital for a successful website to have. Page speed is a ranking factor on Google, but it is also a UX issue and for an ecommerce website, it could mean loss of revenue if website speed performs low.

If you’re visiting this article, then you probably already know your...

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Woman sitting with laptop on her lap

In this new era of government mandated shutdowns and pandemic fear, the modern economy has shifted and modern business approaches are being tested. While the average consumer may currently choose to focus spending on essential items and services, they are saving money by refraining from travel and...

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Best Magento SEO Extensions

Magento 2 SEO and Marketing Extensions

Extensions within the Magento 2 framework allow for maximum customization in all areas of your marketplace. From shopping feeds and blogs on the front end, to targeting and schema markup on the back end. While the list of inventive add ons is ever growing w...

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Basic M2 Magento SEO Implementation Tips

Young man typying on a laptop

As seen in the previous article on the three C’s. These are basic Magento SEO tips and how they are implemented within each category. Magento 2 supports on-page SEO. You can find most of the Magento search engine optimization tools within ‘Marketing – SEO & Search" on M2. There are helpful SEO e...

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SEO Tips for the Three C’s

Man sitting in front of computer looking at SEO graph

Three C’s of Search Engine Optimization are Content, Code, and Credibility. Here are some basic tips for each of these categories.

Content

Google is always looking at what websites have the most relevant content for each search query. Content needs to use natural language and be relevant...

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Man climbing chart

We have all been there. You have a great website, with great content. Your site is SEO optimized and all of the boxes are checked for best practices. However, your competitors are still are outranking you. You may even have better content and better optimizations than they do.

This can be very...

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Pumpkin Spice Update

It's been a few months since an update of one of considerable size has rolled out from Google. But just yesterday Google announced ahead of time that they would be rolling out a new algo update over the next few days. This was done over Twitter, which I highly suggest you follow them on. Now f...

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Google My Business Monthly Fee?

Google My Business illustration

If you are any sort of online or offline retail business, then you probably have a Google My Business listing. Well listen up, there may be some big changes coming down the pipeline if you value your Google My Business listing.

Monthly Fee?

News has been released that some Google My Business o...

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Low hanging fruit magento seo

So you built your Magento 2 website and you are looking to see what tips you can do to get better positioning, more traffic and of course more sales. In today’s blog post, we are going to discuss the top 3 things you can change right now to help you reach those goals. No technical skills requi...

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Progressive SEO: Infinite Scroll

Infinite scroll illustration

A popular trend among websites is ‘Infinite Scroll’, also referred to as ‘endless scrolling’ or ‘long scroll’ which lets a user continuously scroll without clicking on another page to view information. This modern experience is to correlate with social feed trends of mobile users. However, this tr...

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Children celebrating success I've been working with Magento 2 for the past two years but somehow never got the courage or time to take on the certification exam. There were always some excuses that prevented me from booking the the exam -- excessive workload, newer version of Magento coming out or dozens of other reasons. Prob...

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Google Florida Update 2

Florida2 License Plate

Now for those that have been in the SEO world as long as I have been, please don't confuse this update with the Florida update from back in November 2003. They are nothing alike. Google is totally different than it was then. This update just got this name, as did the previous one from being close...

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June 2019 Google Core Algorithm Update

Diasected Earth illustration

June 2019 brought one of the biggest algorithm updates that Google has done in some time. Unlike the one that launched back in March of 2019, this one seemed to impact a broader scope of websites and industries. Much of what we saw with the March 2019 update was more directed at health/finance type websites. This one, from what we have followed in the forums and groups, has impacted many, many other industries in sometimes, a devistating way.

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Local environment is a crucial part of how frustrated a developer can get. In the past I went from Ubuntu, to Windows to macOS, using LAMP, WAMP, MAMP, Vagrant, VM's and local server with Apache, PHP and MySQL, each of them have their advantages and disadvantages, but until now I wasn't fully...

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