Magento Web Tips & Trends Blog

M1 End of Life - Magento 1 vs Magento 2

June 2020 was the End of Life for M1 websites. They will no longer receive official security patches, support, and quality fixes for the system. No matter the security issue found, there will be no new patches or support. This leaves an extreme vulnerability that makes the site an easy target fo...

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Deep Diving Suit

Merging and minifying CSS is a standard practice in the performance optimization world which can help significantly speed up a site as well as increase page score. They help reduce payload size and minimize the number of server requests which is always going to have positive impact on the over...

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Magento Website Speed Icon

Great speed performance is vital for a successful website to have. Page speed is a ranking factor on Google, but it is also a UX issue and for an ecommerce website, it could mean loss of revenue if website speed performs low.

If you’re visiting this article, then you probably already know your...

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Woman sitting with laptop on her lap

In this new era of government mandated shutdowns and pandemic fear, the modern economy has shifted and modern business approaches are being tested. While the average consumer may currently choose to focus spending on essential items and services, they are saving money by refraining from travel and...

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Best Magento SEO Extensions

Magento 2 SEO and Marketing Extensions

Extensions within the Magento 2 framework allow for maximum customization in all areas of your marketplace. From shopping feeds and blogs on the front end, to targeting and schema markup on the back end. While the list of inventive add ons is ever growing w...

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Basic M2 Magento SEO Implementation Tips

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As seen in the previous article on the three C’s. These are basic Magento SEO tips and how they are implemented within each category. Magento 2 supports on-page SEO. You can find most of the Magento search engine optimization tools within ‘Marketing – SEO & Search" on M2. There are helpful SEO e...

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SEO Tips for the Three C’s

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Three C’s of Search Engine Optimization are Content, Code, and Credibility. Here are some basic tips for each of these categories.


Google is always looking at what websites have the most relevant content for each search query. Content needs to use natural language and be relevant...

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Man climbing chart

We have all been there. You have a great website, with great content. Your site is SEO optimized and all of the boxes are checked for best practices. However, your competitors are still are outranking you. You may even have better content and better optimizations than they do.

This can be very...

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Pumpkin Spice Update

It's been a few months since an update of one of considerable size has rolled out from Google. But just yesterday Google announced ahead of time that they would be rolling out a new algo update over the next few days. This was done over Twitter, which I highly suggest you follow them on. Now f...

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Google My Business Monthly Fee?

Google My Business illustration

If you are any sort of online or offline retail business, then you probably have a Google My Business listing. Well listen up, there may be some big changes coming down the pipeline if you value your Google My Business listing.

Monthly Fee?

News has been released that some Google My Business o...

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Low hanging fruit magento seo

So you built your Magento 2 website and you are looking to see what tips you can do to get better positioning, more traffic and of course more sales. In today’s blog post, we are going to discuss the top 3 things you can change right now to help you reach those goals. No technical skills requi...

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Progressive SEO: Infinite Scroll

Infinite scroll illustration

A popular trend among websites is ‘Infinite Scroll’, also referred to as ‘endless scrolling’ or ‘long scroll’ which lets a user continuously scroll without clicking on another page to view information. This modern experience is to correlate with social feed trends of mobile users. However, this tr...

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Children celebrating success I've been working with Magento 2 for the past two years but somehow never got the courage or time to take on the certification exam. There were always some excuses that prevented me from booking the the exam -- excessive workload, newer version of Magento coming out or dozens of other reasons. Prob...

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Google Florida Update 2

Florida2 License Plate

Now for those that have been in the SEO world as long as I have been, please don't confuse this update with the Florida update from back in November 2003. They are nothing alike. Google is totally different than it was then. This update just got this name, as did the previous one from being close...

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June 2019 Google Core Algorithm Update

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June 2019 brought one of the biggest algorithm updates that Google has done in some time. Unlike the one that launched back in March of 2019, this one seemed to impact a broader scope of websites and industries. Much of what we saw with the March 2019 update was more directed at health/finance type websites. This one, from what we have followed in the forums and groups, has impacted many, many other industries in sometimes, a devistating way.

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Local environment is a crucial part of how frustrated a developer can get. In the past I went from Ubuntu, to Windows to macOS, using LAMP, WAMP, MAMP, Vagrant, VM's and local server with Apache, PHP and MySQL, each of them have their advantages and disadvantages, but until now I wasn't fully...

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Anticipating what will happen over the 2018 holiday season or any upcoming shopping increase for your business will be similar but different from past years. Every merchant is unique and many have their own plans during these two months as well as Black Friday, Cyber Monday, the lead up to Christmas...

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Timer in hand

Loaders are great for UX, it gives the user a feedback that some data crunching is going on, so they know that it's no point in trying to abuse the clicks, they just have to wait and that is just fine. BUT having to wait around 4s in order to see the product image is not just fine. I know that...

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When you are running an e-commerce store, inevitably you will experience shopping cart abandonment - customer adds items to their cart but leaves your site before checking out. According to Baymard Institute information, the average shopping cart abandonment rate is almost 70%. There are a number...

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A Rational Look at Ecommerce Website Performance

Investigating Website Performance

Ecommerce sites tend to be heavy with a bunch of high quality imagery and increasingly, quite a bit of javascript to parse. The “cooler” a site is, the more javascript and high end imagery it probably has. There are many interesting options these days to make websites more engaging. Each of...

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