Personalization & Innovation
What personalization options are available in Adobe Commerce?
Adobe Commerce offers robust personalization including customer segmentation, targeted promotions, personalized product recommendations, dynamic content blocks, and A/B testing. With Adobe Sensei AI, you can deliver automated product recommendations based on browsing behavior, purchase history, and similar customer patterns.
How can I personalize the shopping experience for B2B customers?
Adobe Commerce B2B features include custom catalogs and pricing per company, negotiated quotes, requisition lists, company account hierarchies, and purchase approval workflows. You can create entirely different experiences for different customer segments.
What innovative features can be added to my store?
We implement cutting-edge features like visual search, AR product visualization, voice commerce, progressive web apps (PWA), headless commerce architectures, and AI-powered chatbots. The right innovations depend on your customers' needs and your business goals.
How do you measure personalization effectiveness?
We track key metrics including conversion rate by segment, average order value, customer lifetime value, engagement rates, and revenue attributed to personalized experiences. We set up analytics dashboards to monitor performance and continuously optimize.
Can personalization work with my existing data?
Yes! We can integrate with your CRM, ERP, email platform, and other data sources to build comprehensive customer profiles. The more data available, the more effective your personalization can be. We ensure all integrations comply with privacy regulations.