Getting the Most of the Mobile Wallet

What if you could make it so easy for a customer to finish a purchase as soon as they checked a product on their phone? Here's some tips for getting the most from your customer's mobile wallet.

If you do a brief search around the web, you'll find dozens of studies with hundreds of posts and articles supporting the fact that more and more mobile shopping is happening every day. You shouldn't have to look further than your own web analytics reports to see the growth of mobile traffic to your site.

A large portion of mobile traffic represents only the beginning of the purchase cycle. A classic example is a potential customer in a retail store, seeing a product they like and using their mobile device to check for better prices. If they find one, they'll likely put their device away and make a mental note to check back again when they get home. Other examples are when customers see their friends with a product or if they spot a product that really grabs them in the window of a closed shop. What if you could make it so easy for a customer to finish a purchase as soon as they checked a product on their phone? Here's some tips for getting the most from your customer's mobile wallet.

Make sure your website is responsive. A "mobile friendly" website is OK but it can bring a host of other problems to solve. Have your website built right using responsive design technology. When your website adapts to whatever screen size a customer is on, you're insuring you can consistently give that customer the best experience possible while maintaining your site's SEO.

Use social login services. Using a customer's social account for login not only affords opportunities to connect with a customer in their social space but it can automatically create a Magento account for them. You do not need to ask the customer to type in their email, name, choose a password, etc. The customer can just tap through to connect their social account to your store.

Use an existing customer payment service like PayPal. In Magento you can add a PayPal Express payment button to your shopping cart. A browsing customer just has to put the item in their cart, click the PayPal Express button, login to PayPal, select from their existing default payment, billing and shipping options and complete the order.

With a responsive website and PayPal Express in the cart, a customer can complete a purchase on your store in less than 1 minute. No joke.

Near future possibilities of tapping into the mobile wallet are even more exciting. With fingerprint recognition in the new iPhone, developers can soon take advantage of letting a customer use their finger to authenticate their payment details. I anticipate very soon customers will have the option of not even typing in their login and password to access social accounts or PayPal. We could cut mobile transaction times down to 30 seconds before we know it!

Make your eCommerce operation ready to dominate mobile now. The sooner you start, the more you will capitalize in this exciting new space. Get in touch with Rocket Web to see how you can leverage our mobile eCommerce expertise.