Blog

Progressive SEO: Infinite Scroll

A popular trend among websites is ‘Infinite Scroll’, also referred to as ‘endless scrolling’ or ‘long scroll’ which lets a user continuously scroll without clicking on another page to view information. This modern experience is to correlate with social feed trends of mobile users. However, this tr...

Learn More

Never in the history of Magento's yearly conference has a Magento agency won a "Site of the Year" award 2 years in row - until now. Rocket Web has been awarded back-to-back wins at the 2014 Magento Imagine Conference.

Learn More

What if you could make it so easy for a customer to finish a purchase as soon as they checked a product on their phone? Here's some tips for getting the most from your customer's mobile wallet.

Learn More

Recently Etsy, the big handmade marketplace, underwent an interesting A/B testing experiment on their search results page. They replaced normal pagination with infinite scroll and observed how user engagement in search dropped quickly. They concluded they should revert back to the old pagination ASAP.

Learn More

A recent survey by MyBuys Inc. and consultancy The E-tailing Group found that among 1,000 consumers, 55% are willing to provide shopping preferences to trusted store owners in exchange for a better shopping experience. This survey tells us that about 1/2 of consumers are willing to invest in a better shopping experience while the other half either don’t want to spend the time to have a better experience or are concerned about giving personal information away. So what can you do as a store owner to keep customer trusting you and win new ones over?

Learn More