Case Study: GopherSport.com
Creating an inclusive, fast and smooth experience for all users.
Modern solutions
Gopher Sport, a leading supplier of sports, PE, and fitness equipment, partnered with us to modernize their Magento 2 storefront with a sharp focus on performance, accessibility, and maintainability. The project centered on adopting the Hyvä Theme, an ultra-fast frontend alternative to Magento’s traditional Luma theme, and later implementing Hyvä Checkout for a streamlined user experience.
Why Hyvä?
- Minimalist by Design: Hyvä’s lightweight framework replaces Magento’s bloated Luma theme structure.
- Developer-Friendly: Faster development cycles with modern tooling like Tailwind CSS.
- Better UX: Cleaner UI and fewer third-party scripts reduce load time and increase accessibility.
- Future-Proof: Easier to maintain and scale across multiple websites.
Project Goals
- Improve Site Performance
- Enhance Accessibility
- Streamline Development Workflow
- Boost Checkout Conversions
- Scale Accross Brands
Modern Solutions
- Implementing Hyvä Theme
- Hyvä Checkout integration
- Custom Theme Variations
Proven Results
- Reduced page load times and increase Core Web Vitals scores.
- Reduced complexity and improve efficiency for the development team.
- Improved conversion rates by replacing default checkout with a high-performing Hyvä Checkout
Future-proof Development
Rebuilding the frontend using Hyvä Theme on this project, allowed us to drastically simplify the tech stack by eliminating heavy JavaScript libraries and replacing them with Alpine.js and Tailwind CSS. This reduced complexity, improved maintainability, and delivered a lightning-fast user experience.
To address friction in the checkout process, we integrated Hyvä Checkout. Its minimalist and responsive design significantly improved the user journey—especially on mobile devices.
As part of the scaling strategy, we developed custom variations of the Hyvä Theme for Gopher Sport’s other brands and domains, maintaining brand consistency while leveraging shared components.
