Case Study: ToyZoo.com

Won in 2014 for "The Most Transformed Magento Enterprise Site of the Year"

Replatform and Redesign to Magento

The toy curators at Puzzle Zoo were selling online with a Yahoo Store for over a decade. While the multiple brick-n-mortar stores gained revenue and a loyal, local folowing their online presence diminished and aged poorly. After talking to multiple Magento solution partners, Puzzle Zoo contacted Rocket Web in the summer of 2013 with a request to transform their online presence to a toy and collector online destination that would engage customers and create a fun shopping experience.

Full Rebranding

An entire rebranding exercise and implementation was commpleted. The outcome is playful and unique like the company itself.

Pre-Order

Allow toy collector and enthusiasts to buy up products before their release.

Discovery Method

Finding the perfect gift for anyone with three easy steps .

"I have had the pleasure of working with Rocket Web on a complete re-platform and re-branding project for ToyZoo.com. They have been most caring, attentive and most importantly the best development team I have ever worked with."

-Jay Demircift, CEO, ToyZoo

Unique Challenges

Rebrand the online presence to engage both young and old
Seamlessly integrate NetSuite and Magento
Build on a scalable and flexible technology base
Create a system that allows marketing to easily adjust value proposition as business grows
Insure mobile users have the same enjoyable experience as desktop users

Innovative Solutions

Migrate PuzzleZoo.com to ToyZoo.com and relaunch with minimal negative SEO impact
Created a new Design DNA
Implement new brand on Magento Enterprise
Customized our NetSuite Connector for Magento to meet the needs of Toy Zoo
Created, designed and customized a reward & loyalty program based on Sweet Tooth Rewards
Create interesting ways to help customers both discover new toys and find specific items they're looking for quickly
Responsive design implemented for a seamless experience no matter the customer's screen size
Enable deeper integration with physical stores with a locator and in-store pickup at checkout
Allow for Pre-Ordering highly anticipated new items

Proven Results

50.6% increase in Google organic new users
31.9% increase in Google organic traffic
155% increase in user site duration
60% increase in mobile traffic
17% decrease in bounce rate for returning visitors
87% of all registered customers actively participate in the new loyalty and rewards program

Innovations continue with email campaigns that are identifying online and in-store customer purchases and offering tailored product selections and discounts to increase omni-channel revenue.