Case Study: ToyZoo.com
Won in 2014 for "The Most Transformed Magento Enterprise Site of the Year"
Replatform and Redesign to Magento
The toy curators at Puzzle Zoo were selling online with a Yahoo Store for over a decade. While the multiple brick-n-mortar stores gained revenue and a loyal, local folowing their online presence diminished and aged poorly. After talking to multiple Magento solution partners, Puzzle Zoo contacted Rocket Web in the summer of 2013 with a request to transform their online presence to a toy and collector online destination that would engage customers and create a fun shopping experience.
Full Rebranding
Pre-Order
Discovery Method
Unique Challenges
- Rebrand the online presence to engage both young and old
- Seamlessly integrate NetSuite and Magento
- Build on a scalable and flexible technology base
- Create a system that allows marketing to easily adjust value proposition as business grows
- Insure mobile users have the same enjoyable experience as desktop users
Innovative Solutions
- Migrate PuzzleZoo.com to ToyZoo.com and relaunch with minimal negative SEO impact
- Created a new Design DNA
- Implement new brand on Magento Enterprise
- Customized our NetSuite Connector for Magento to meet the needs of Toy Zoo
- Created, designed and customized a reward & loyalty program based on Sweet Tooth Rewards
- Create interesting ways to help customers both discover new toys and find specific items they're looking for quickly
- Responsive design implemented for a seamless experience no matter the customer's screen size
- Enable deeper integration with physical stores with a locator and in-store pickup at checkout
- Allow for Pre-Ordering highly anticipated new items
Proven Results
- 50.6% increase in Google organic new users
- 31.9% increase in Google organic traffic
- 155% increase in user site duration
- 60% increase in mobile traffic
- 17% decrease in bounce rate for returning visitors
- 87% of all registered customers actively participate in the new loyalty and rewards program
Innovations continue with email campaigns that are identifying online and in-store customer purchases and offering tailored product selections and discounts to increase omni-channel revenue.