Customized B2B site successful M2 migration
THK’s North American headquarters, located in the Chicagoland area, reached out to Rocket Web in Q1 of 2015 to re-platform their inflexible eCommerce platform to Magento 1 Enterprise to stand out as a leader in their industry. They had unique customer offerings, a tight timeline and a goal to showcase their products offering on an elegant B2B designed site. Their products required high levels of customization options, including a custom ordering interface. Complex product categories were organized and grouped together to provide a streamlined ordering process and after strategic planning and implementation, the site launched and exceeded expectations with a double-digit increase in sales after the first month.
Rocket Web continued to provide monthly Magento services for the North American HQ, working in partnership with their technology team. By early 2019, Rocket Web proposed THK move forward with migrating from Magento 1 Enterprise to Magento 2 Commerce B2B because of its built-in features and B2B functionality by optimizing the online buying experience to partners and resellers. For this migration, the biggest concern was making sure that it went smoothly, and that custom functionality would be properly executed from M1 to M2. The Rocket Web team implemented multiple custom modules/features on THK’s behalf as well as applied many customizations for grouped products, custom contact forms, and shipping methods. As the overall website performance improved, the checkout process improvement was most notable from the migration from M1 to M2, showing an increase in customer retention.
Complex B2B sites are difficult on mobile but the final execution allowed for easy product search, selecting and checkout. Migrations can be a long and challenging task, but with the collaboration of both the THK team and Rocket Web working diligently together from start to finish, it proved to be a successful M2 migration launch in November 2019.
One way to compliment someone is by copying them, the other way is to have the platform showcase your work for inquiring B2B companies looking to move to Magento 2 B2B. Magento Inc. sales using THKStore.com in most of their B2B demos as an example of a well-executed, high-design and complex B2B site on Magento 2.
If you are interested in talking further with our B2B solution’s team, contact us here: firstname.lastname@example.org