Case Study: rogersandhollands.com
The initial goal was to increase their overall organic traffic and sales for 2019 which includes increasing their rank and overall share of voice in the industry.
Innovative Solutions
The Rocket Web Marketing team put a strategy in place to focus on technical optimizations, content optimizations, and backlinks. Technical optimizations were our quick wins. Content optimizations were our long term and ongoing strategy. We had our biggest impact when updating the blog and category pages. With backlinks, we continued to increase our domain authority to compete with other brands to increase rankings of the site.
Technical Optimizations
- Meta Data
- 404 errors
- Redirect Issues
- Structured Snippets
- Image Speed Issues
- Missing Alt Text
- Other Technical Issues
Content Optimizations
- Current and new category pages
- Featured snippets
- Question-answer based content
- Blog Strategy
- UX updates
- Stamped.io Reviews
- Internal Search updates
Backlink Outreach
- Content Backlinks (educational)
- Holiday Guides
- Product Reviews
Proven Results
Since beginning their SEO strategy in February 2019, their organic traffic increased by +14%, impressions by +3%, clicks by +15%, and Revenue by +33%! Average positioning also saw an increase of +35%. Most Recently, we have been strategizing with their team on content creation and conversion optimizations as well as continuing search engine optimization success for their ecommerce site. This success not only comes from optimizing the website, but the partnership with Rogers & Hollands. It’s a team effort and that’s why we have seen the success shown.
