Recently Etsy, the big handmade marketplace, underwent an interesting A/B testing experiment on their search results page. They replaced normal pagination with infinite scroll and observed how user engagement in search dropped quickly. They concluded they should revert back to the old pagination ASAP.
But sales actually didn't drop. It seems that people just found other ways to find the products they we
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Magento Responsive Design Case Study - Office Furniture Center
5th Mar 2013
Matt MacDougall

Office Furniture Center enables companies in transition to focus on their business instead of space planning and furniture selection. OFC creates an attractive, cost effective space for its clients through the creative blending of pre-owned, refurbished and new furniture. An account manager tours the client's space to interview key employees and diagram the company work flow. OFC designers use this understanding to create a plan that suits both client's current work force and allows for growth. The client is provided with three alternatives: pre-owned, refurbished and new furniture and has to select the option with the right look and the right price. Then the client will rely on an expert team of project managers and logistic coordinators to supervise the delivery and installation of his furniture.
Rocket Web was tasked with creating a Magento e-commerce site that is easy to use across numerous internet devices. To reach the best visual experience we used the approach of Responsive web design in this Magento project to keep the user experience consistent across desktop PCs, tablets and smart phones. The result is an e-commerce layout and design that remains in good shape at the smallest and largest widths With fluid images, hea
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