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Frankly speaking, there are thousands of articles and write-ups out there sharing tips and advice on how best an online merchant or business can set up and structure a Google Shopping Campaign. It can be quite daunting to sift through all this information and acquire expedient advice. So, in this article, you will be glad to know that we have done the sifting, and we will tell you what you really need to know to get started, so that you can focus your energy on the important things.

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Performance monitoring via Blackfire.io

Blackfire.io is one of the best profiling tools out there. It's easy to install, safe to have it in production and secure. We have been using it for a while to do adhoc performance fixes.

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eCommerce security has never been more important. This month the payment card industry requires that all card providers put a chip in their credit cards to boost security for in person transactions. As security tightens in physical retail locations attackers turn more attention online.

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Never in the history of Magento's yearly conference has a Magento agency won a "Site of the Year" award 2 years in row - until now. Rocket Web has been awarded back-to-back wins at the 2014 Magento Imagine Conference.

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What if you could make it so easy for a customer to finish a purchase as soon as they checked a product on their phone? Here's some tips for getting the most from your customer's mobile wallet.

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Recently Etsy, the big handmade marketplace, underwent an interesting A/B testing experiment on their search results page. They replaced normal pagination with infinite scroll and observed how user engagement in search dropped quickly. They concluded they should revert back to the old pagination ASAP.

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Full Page Cache is a Magento Enterprise feature that allows for storing most content of a page in a super fast cache while still allowing for dynamic page elements (e.g. adding something to cart will invalidate the header section to reflect your new cart quantity). Full Page Cache provides a huge performance boost for Magento Enterprise and is a must have for high traffic sites.

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Office Furniture Center enables companies in transition to focus on their business instead of space planning and furniture selection. OFC creates an attractive, cost effective space for its clients through the creative blending of pre-owned, refurbished and new furniture. An account manager tours the client's space to interview key employees and diagram the company work flow. OFC designers use this understanding to create a plan that suits both client's current work force and allows for growth. The client is provided with three alternatives: pre-owned, refurbished and new furniture and has to select the option with the right look and the right price. Then the client will rely on an expert team of project managers and logistic coordinators to supervise the delivery and installation of his furniture.

Office Furniture Center

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Finally! A small idea a few years back took on a life of its own as a Magento testing service at magetesting.com. The Magento community of developers, business owners and potential Magento customers have always had the same issue of wanting to get multiple extensions to work together. This problem can further complicated when custom code is added to the site. We hope Mage Testing will help solve all those problems.

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Discovering the Market with Delicious Karma

Delicious Karma introduces you to incredibly delicious, all-natural, artisanal and gourmet foods…and the passionate artisans who make them. You discover and learn about these products through the eyes of accomplished chefs, food experts and the community at large. Products are introduced to the site via a limited-time, limited-quantity promotion that helps drive trial and awareness.

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Meet Magento Polska

There is growing Magento community in Poland and members of our team are part of that community. Recently I have been able to join Meet Magento Polska conference in Warsaw at Nov 23-24th. This was the first Magento event of this kind in Poland.

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A recent survey by MyBuys Inc. and consultancy The E-tailing Group found that among 1,000 consumers, 55% are willing to provide shopping preferences to trusted store owners in exchange for a better shopping experience. This survey tells us that about 1/2 of consumers are willing to invest in a better shopping experience while the other half either don’t want to spend the time to have a better experience or are concerned about giving personal information away. So what can you do as a store owner to keep customer trusting you and win new ones over?

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